Here's the reasoning behind Vinome's concierge wine programme: If genes can affect people's sense of taste and smell, they can also influence wine preferences, they say.
"If there's a gene that tells you whether you like Brussels sprouts or not, and whether you like cilantro or not, why aren't we using genetics to tell people whether they would favour a certain wine?" reasons Sara Riordan, co-founder of the California-based company.
To receive their personalised profile, members send in a DNA sample via a saliva kit, and answer a questionnaire on their taste preferences. (According to its webseite, the company is currently only servicing customers in selected states.)
Genetic scientists and wine experts then analyse the information and match 10 genetic markers related to smell and taste to eight Vinome taste profiles which range from Vibrant Grove to The Big Bold.
Customers then receive a science-based analysis that reveals how likely they are to respond to different tasting notes and wine flavours, be it leather, minerals or honeysuckle.
Drinkers who fall under the Vibrant Grove profile, for instance, are partial to citrus flavours in their wines, and respond well to wines with minerality, passion fruit and melon. That means an overall preference for white wines, like a New Zealand Sauvignon Blanc or crisp viognier.
Wines to avoid? Those that feature notes like coffee, chocolate and pepper.
Vinome also proposes wines from a collection curated among small family wineries located in Oregon, Washington and California.